PRIVACY POLICY

Last Updated: February 10, 2026

This privacy policy (“Policy”) explains how your information is collected, used, and disclosed by Soren Shoes and its parent company and its subsidiaries and affiliated companies (“Soren Shoes,” “we, “our,” or “us”). Unless we otherwise indicate, this Policy applies to the Websites and mobile applications (collectively, “Site”) as well as to the services owned, operated, and/or provided by Soren Shoes that display or link to this Policy, both online (such as on social media) and offline (such as at retail stores) (collectively with the Site, the “Services”). By using the Services, you agree to our collection, use, and disclosure practices, and other activities, and those of our partners or those individuals or entities we engage to provide services in connection with your use of the Services, as described in this Policy. If you do not agree, please discontinue use of the Services. For purposes of this Privacy Policy, “personal information” refers to information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you, and includes “personal data” or similar terms as defined in applicable law. This Policy has been designed to be accessible to people with disabilities. If you experience any difficulties accessing the information here, please contact us.

1. NOTICE AT COLLECTION OF PERSONAL INFORMATION

We collect the categories of personal information identified below. As indicated in the chart, some of these categories we “sell” or “share” (as such terms are defined in California law) for marketing purposes to business partners and third parties, such as data analytics providers, advertising technology vendors, and social media platforms as described in this Policy. We do not knowingly sell or share personal information about persons under the age of 18 without affirmative authorization. Please click here to opt out of the sale or sharing of your personal information, including targeted advertising. You may also choose to enable online, where available, a universal tool that automatically communicates your opt-out preferences, such as the Global Privacy Control (“GPC”). We will process the GPC signal as a request to opt out, however, you will still need to follow instructions on the “Do Not Sell or Share My Personal Information” page to opt out of certain offline sales or sharing of personal information.

Text Messaging: Any information gathered through the Text Messaging program will not be shared with third parties or affiliates for marketing purposes.

A. Category of Personal Information Collected	Do we sell or share the category of Personal Information?
Identifiers/biographical information, including name, postal and email address, phone number, and date of birth.	Yes
Online identifiers, Internet Protocol (“IP”) address, and other similar identifiers.	Yes
Personal information categories listed in the California Customer Records statute, such as: · your credit or debit card number · billing address	No / Yes
Protected classification characteristics under California law, including age and gender	Yes
Commercial Information, including items purchased, obtained, or considered and other purchasing or consuming histories or tendencies.	Yes
Internet or other electronic network activity information, including browsing history, search history, and interactions with a website, email, application, or advertisement.	Yes
Geolocation data	Non-precise geolocation data: Yes Precise geolocation data: No
Audio, electronic, visual, thermal, olfactory, or similar information	No
Professional or employment-related information	No
Education information	No
Inferences, meaning inferences drawn from the above-listed categories of personal information to create a consumer profile reflecting consumer preferences or characteristics.	Yes
Sensitive Personal Information, such as online Soren Shoes account log-in name or email and corresponding password. We do not use or disclose such information for the purpose of inferring characteristics about you or for any purpose other than the limited permissible purposes set forth in the regulations implementing California law. Such purposes include providing our Services and verifying, maintaining the quality of, and improving our Services.	No

B. The Business and Commercial Purposes for Which We Collect and Use Your Personal Information:

Product and Service Delivery. To provide and deliver our products and Services, including securing, troubleshooting, improving, and personalizing those products and Services.
Business Operations. To operate our business, such as billing, accounting, improving our internal operations, securing our systems, and detecting fraudulent or illegal activity.
Improvement, Development, and Research. To test and improve our products and Services, develop new products or features, and conduct research.
Personalization. To provide you with customized content, targeted offers, and advertising in the Services, via email, SMS text, direct mail or across other websites, mobile applications, social media or online services you may use.
Customer Support. To provide customer support and to respond to your questions.
Community. To manage and administer our community features and member programs and services.
Communications. To send you information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages, to invite you to participate in customer research opportunities, such as surveys and focus groups, and to process and deliver contest entries and awards.
Marketing. To communicate with you about new products, offers, promotions, contests and sweepstakes, upcoming events, and other news offered by Soren Shoes and our selected partners, that may be helpful to you. If you add a product to your cart during the checkout process and don’t complete the purchase within a specified time, your cart will be considered as abandoned, and we may send an “abandoned cart” email that will enable you to complete the purchase by clicking the purchase link in the email; you can unsubscribe from such emails at any time by using the unsubscribe link provided in the emails.
Advertising. To send you and display advertising to you in and outside our Site and Services, including both personalized and contextual advertising that we think you may be interested in.

C. Retention

We will retain your personal information for as long as reasonably necessary to provide you with the Services that you request, for marketing purposes unless you opt out as described in our Policy, or otherwise where permitted or required in accordance with applicable law. We will retain and use your personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. What this means in practice will vary between different types of information, and when we consider our approach, we take into account ongoing business or legal needs for the information, for example in relation to tax, health and safety, and potential or actual disputes or investigations.

In some circumstances we may de-identify personal information in accordance with applicable laws and disclose such information to third parties or receive such information from a third party and treat that de-identified data as non-personal information; in such cases, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable laws.

2. PERSONAL INFORMATION WE COLLECT

We collect information from you in various ways, including through information you provide to us directly, information we or other third parties automatically collect or infer, and information we receive from third parties. This includes data that identifies you personally whether directly (e.g., your name) or indirectly (e.g., information about your online use). We refer to such data as personal information or personal data throughout this Policy.

A. Information You Provide

We collect information you directly provide to us through our Site, in our stores and through your other interactions with us. This may include when you use our Site, register or create an online account with or through the Site, purchase products, request information from us, sign up for newsletters or our email list, opt in to receive text messages, use our Services, enter into or win sweepstakes or other promotions, fill out a survey, request customer support, or otherwise communicate with or contact us.

The information we collect from you generally falls into the following categories:

Contact Details. We collect your contact information, such as name, postal address, email address, telephone or mobile number, or other similar identifiers.
Financial Data. If you make a purchase from us, we collect a credit/debit card number and related financial information (such as CVV, expiration date, and billing address), depending on the form of payment you choose.
Transaction Details. We collect details about your purchases or other transactions with us, including, but not limited to, your transaction or purchase history, transaction channel, or the general location of the store you visit.
Account Information. You may choose to register for an account to make a purchase or use certain Services. We collect information from you regarding your account registration, such as an email and password.
Marketing and Communications Data. We collect data concerning your preferences in receiving marketing, other targeted information from us, and your contact preferences.
Demographic Data. When you create an account online or at other times, such as in surveys, we may request that you provide birth month and day, gender and other demographic details, and may also collect information about your activities and skills, interests, and shopping preferences.
Content and Files. We may collect other information about you based on your interactions with us or that you choose to provide to us. For example, if you submit a product review you have the option to provide pictures or other information about yourself, and if you send us email messages or other communications, we will collect and retain those communications. If you choose to answer questions about a product in a survey or other communication requesting feedback, you may provide other information about yourself in your response.

When you are asked to provide personal information, you may decline. And you may use app or device controls to prevent certain types of automatic data collection. But if you choose not to provide or allow information that is necessary for the Site or certain features, the Site or features may not be available or function correctly.

B. Information We Automatically Collect

When you visit or interact with our Site, we, our service providers, and certain third parties may use a variety of technologies such as cookies, web beacons, pixel tags, log files, heat mapping and other technologies to automatically or passively collect certain information about your online activity through our Services and on third party sites. Please note that we automatically collect the following information about you:

Identifiers and Device Information. We automatically collect your Internet Protocol (IP) address when you visit our Site, and other information about your device including unique identifiers such as MAC address or information from the computer, mobile device, tablet or other device you use to access the Site, including but not limited to your device type, operating system and version, browser type and language, settings and configuration, and information about the location of your device.
Geolocation Data. We collect certain geolocation data when you use our Site:
- General location. We may infer your general location (such as country, region, or city), for example by using your device’s IP address. We rely on this coarse location to maintain security and prevent fraud (for example, detect suspicious or unusual access patterns), present localized experiences (such as content availability), comply with regional laws and obligations (for example, consent/opt-out prompts and notices), and to measure and improve our services through aggregated analytics.
- Precise geolocation. If you choose to allow the Site or Services to access location services through the permission system used by your device’s operating system or browser, we may collect the precise location of your device. We use your location information to assist you in finding nearby stores, for analytics purposes and to better understand how we can improve the Services. You can choose whether or not your device’s location information is shared with us by adjusting the settings on your device or browser.
Usage Information. We collect information about your usage of and activity on our Site, including the date and time you visit the Site, the areas, pages, or content of the Site that you visit or engage with, the frequency and duration of your activities (including but not limited to the amount of time you spend viewing or using the Site and the number of times you return to the Site), monitoring chat sessions (including with the involvement of bots), items that are added to or remain in your virtual cart on the Site, other click-stream or site usage data, emails that you open, forward or click-through to our Site, and other sites that you may visit. We may use third-party services that use software code to record your interactions with the Site. “Session Replay” technology helps us understand how users interact with Site. This technology captures user interactions, including mouse movements, clicks, taps, and scrolling activity, to help us identify usability issues and improve the Site. We use this information to analyze trends, administer the Site, and gather broad demographic information for aggregate use.

C. Information We Collect from Third Parties

We may collect personal information about you from third-party sources and combine it with information we have collected about you. This may include information from service providers who help us manage our business, co-marketing partners with whom we jointly offer products or services, social media platforms when you interact with us on their platform or log into our Site through them, and publicly available sources. For example, we may receive demographic or interest data about you from third-party data analytics providers to better tailor our marketing and advertising.

3. HOW WE USE YOUR PERSONAL INFORMATION

In addition to the purposes described above, we may use your personal information for the following business purposes:

To fulfill or meet the reason you provided the information. For example, if you share your personal information to request a price quote or ask a question about our products or Services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery.
To provide, support, personalize, and develop our Services, including testing, improvements, and research.
To create, maintain, customize, and secure your account with us.
To process your requests, purchases, transactions, and payments and prevent transactional fraud.
To provide you with support and to respond to your inquiries, including investigating and addressing your concerns and monitoring and improving our responses.
To personalize your experience on the Services and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Services, third-party sites, and via email or text message (with your consent, where required by law).
To help maintain the safety, security, and integrity of our Services, databases and other technology assets, and business.
To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
For testing, research, analysis, and product development, including to develop and improve the Services.
To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Services users is among the assets transferred.
As described to you when collecting your personal information or as otherwise set forth in applicable law.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

We may share your personal information as follows:

Service Providers. We may share your information with our service providers that perform services on our behalf, such as web hosting, data analysis, information technology and related infrastructure, payment processing, order fulfillment, email delivery, auditing, customer service, and other services.
Affiliates. We may share your information with our corporate parent, subsidiaries, and affiliates for business purposes, including for customer support, marketing, technical operations, and account management.
Business Transfers. If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
Legal Purposes. We may share your information to comply with legal process, respond to claims, or protect the rights, property, or personal safety of Soren Shoes, our users, employees, or the public. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
Consent. We may share your information for any other purpose disclosed to you and with your consent.

We may also share aggregate or de-identified information that cannot reasonably be used to identify you.

5. COOKIES AND OTHER TRACKING TECHNOLOGIES

We and our service providers and business partners use cookies and other tracking technologies (e.g., web beacons, pixel tags, SDKs) to collect information about you as described in Section 2B. Cookies are small data files stored on your hard drive or in device memory that help us improve the Services and your experience, see which areas and features of the Services are popular, and count visits. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that may be used in the Services or emails to help deliver cookies, count visits, and understand usage and campaign effectiveness.

You may be able to refuse or disable cookies by adjusting your browser settings. Because each browser is different, please consult your browser’s help menu for information. If you choose to disable cookies, however, some parts of the Services may not work properly.

We may also use analytics tools, including Google Analytics, to collect information about your use of the Services. Google Analytics collects information such as how often users visit the Services, what pages they visit, and what other sites they used prior to coming to the Services. We use the information we get from Google Analytics to maintain and improve the Services and our marketing. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to the Services is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.

6. YOUR CHOICES AND RIGHTS

You have certain choices and rights regarding the personal information we collect and maintain about you:

Access, Correction, Deletion. Depending on your location, you may have the right to request access to the personal information we hold about you, to correct inaccuracies, or to request deletion of your personal information. To exercise these rights, please contact us as described below. We may verify your request by asking you to provide information related to your recent interactions with us.
Opt-Out of Marketing Communications. You may opt out of receiving promotional emails from us by following the unsubscribe instructions in those emails or by contacting us. If you opt out, we may still send you non-promotional emails, such as those about your account or ongoing transactions.
Opt-Out of Text Messages. If you have opted in to receive text messages from us, you may reply “STOP” to any message to opt out.
Opt-Out of Sale/Sharing (Targeted Advertising). As described in Section 1, you may opt out of the “sale” or “sharing” of your personal information for targeted advertising purposes by clicking the “Do Not Sell or Share My Personal Information” link on our Site. You may also use the Global Privacy Control (GPC) signal.
Mobile Device Settings. You can control whether your device’s precise location is shared with us by adjusting your device or browser location settings.

7. SECURITY OF YOUR INFORMATION

We take reasonable measures to help protect personal information from loss, theft, misuse and unauthorized access, disclosure, alteration, and destruction. However, no security system is impenetrable and we cannot guarantee the security of our databases, nor can we guarantee that information you supply won’t be intercepted while being transmitted to us over the Internet.

8. CHILDREN’S PRIVACY

Our Services are not directed to children under the age of 13 (or other age as defined by local law), and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us, and we will take steps to delete such information.

9. THIRD-PARTY LINKS AND SERVICES

The Services may contain links to third-party websites or services not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of those third parties.

10. INTERNATIONAL DATA TRANSFERS

Soren Shoes is based in the United States. If you are accessing the Services from outside the U.S., please be aware that your information may be transferred to, stored, and processed in the U.S. where our servers are located and our central database is operated. The data protection and other laws of the U.S. might not be as comprehensive as those in your country. By using the Services, you acknowledge that your information will be transferred to our facilities and those third parties with whom we share it as described in this Policy.

11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. When we do, we will post the updated Policy on this page and update the “Last Updated” date. Your continued use of the Services after any change takes effect constitutes your acceptance of the revised Policy. We encourage you to periodically review this page for the latest information on our privacy practices.

12. CONTACT US

If you have any questions or comments about this Privacy Policy or our privacy practices, please contact us via the contact us form available on sorenshoes.com.